Why start a site so soon?
Stormblessed.com opened to the public on July 4, 2010. As Brandon Sanderson said in a blog post 8 days later, “A fansite for a book that isn’t even out yet is a bit baffling to me.” The Way of Kings was released internationally on August 31, 2010 and immediately burst onto the New York Times bestseller list (#7), the Amazon top 100 (for hardcover and Kindle), and #1 on Audible.
Usually, a fansite starting up before a book release would be pretty crazy and impractical. But this time was different.
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